Pay attention to what you pay your attention to.

To boycott or to compensate is not to be sensitive or to not be sensitive. It is a choice with power. One sends a message of approval, while the other sends one of dissatisfaction and the demand for improvement or change (both are equally feedback). Boycotting is an example of identifying and taking advantage of a choice in its entirety, and so is compensating. One says yes, the other says no. Saying no is not a sensitivity or deficiency. In fact, not having the choice to boycott is a deficiency in freedom. Being aware enough to choose one, is true freedom. There is power, in the knowledge of choice.

Attention is a most subtle form of compensation. Consumer attention = compensation.